Frequently asked questions

Agentic media buying uses AI agents that act on campaign data in real time: they adjust bids, placements and delivery without waiting for manual optimization cycles. At TMS, those agents run on our proprietary technology and work under the direction of a dedicated account team, so speed never comes at the cost of control.

Clicky is the in-house AI media agent our team works with at TMS. He runs the operational side of our campaigns: monitoring, optimizations, traffic selection, insights and reporting, around the clock.

No. Clicky is TMS's in-house tool, not a product we sell. You work with our team, and our team works with Clicky to deliver faster, more precise results for your campaigns.

No. Clicky doesn't chat with clients or answer questions on our website. He works inside our operations, watching campaign signals and acting on them, while our team stays in charge of strategy and client communication.

Clicky optimizes within the goals, budgets and brand rules set by our team. Key decisions, such as strategy changes, new GEOs or scaling plans, are always reviewed and approved by your account manager.

Always to a person. Your account manager is your point of contact; Clicky works behind the scenes to give them faster, more precise data.

Yes. Clicky monitors delivery, conversions and traffic quality around the clock, and flags anything that needs a human decision to your account manager.

Clicky works only with TMS's internal campaign data. He doesn't process information submitted by clients or website visitors, and every campaign follows GDPR and IAB TCF standards.

Our team does. You and your account manager set the goals, budgets and brand rules; the agents execute within those limits. Every optimization is tracked and reviewed by a real person, and you can always reach someone who knows your campaign.

Our agents start optimizing from day one, using live conversion data. How quickly performance stabilizes depends on your vertical, GEOs, budget and conversion volume. Your account manager will share realistic expectations during planning and keep you updated as results come in.

We work with CPA, CPC, CPM, CPL and RevShare. We're also open to custom models built around your goals. Just tell us what works best for your business.

Every campaign runs with fraud and bot traffic filtering, placement control through whitelists and blacklists, and brand rules defined with you from the start. On top of that, we're GDPR compliant and every campaign goes through quality checks before and during delivery.

Yes. We run consent-based campaigns, work with IAB TCF-compliant partners and handle data in line with GDPR and European privacy regulations.

Before launch, our team tests tracking and postbacks, creatives, landing pages and placements. During delivery, our agents monitor traffic in real time and block invalid or low-quality sources, while your account manager reviews performance with you.

We're active across multiple GEOs, with a global user reach of 70M+, and we're always open to new markets. Our main verticals are Travel, Technology, Home & Garden, Health & Beauty, Luxury & Fashion and Automotive, but we work across all kinds of verticals, adjusting goals and strategy to each one.

You get clear, up-to-date reporting on the metrics that matter to you, such as conversion rate and commissions. Performance reviews are shared upon request, and your account manager is available whenever you need a specific data point.

Send us a message through the contact form on our website, or write to us at info@tms.media, with your goals, target GEOs and offer. Your account manager will get back to you, align on KPIs and brand rules, and prepare a campaign plan before anything goes live.